Agadir — City officials of Agadir, a city mainly inhabited by the indigenous Amazigh population, recently unveiled the city’s new brand which brought a new logo and tagline.
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The new updated logo faced a huge backlash from Amazigh activists in social media over its exclusion of an Amazigh’ touch, native identity of the region of Souss.
Activist urged the city’s officials to revise the language used, ‘Arabic’, as well as the design, that swapped city nature on the old logo with new one of a pyramid shape, similar to official logo of Cairo, capital of Egypt.
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