Aksel, is the name of the first clothing line company to symbolize brand identity through it’s logo as well as the mission of promoting Amazigh Culture and identity while building one of the best fashion companies in the globe.
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Based in New York and San Francisco, Aksel Group sells European men’s fashion at affordable prices from an exclusively online forum, a concept that has already gained traction with sites like J.Hilburn. Aksel Paris carries shirts, sweaters, footwear, and various stylish accessories, like Phone covers.
The Aksel icon ‘yaz” comes from Tifinagh, a 5,000-year-old alphabetic script used by the Amazigh people, a native ethnic group in North Africa, west of the Nile Valley. Imazighen, also called berbers, which means “free men”, and Prince Aksel was an Amazigh leader who fought for the freedom of his people against the Arab invasion of North Africa.
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Words from Yazid Aksas, founder and director of Aksel ;
